THE PURE POWER OF STEAM

PureSteam steam straightener

Smooth hair. Hydrated. Respected.

PureSteam Steam Straightener

Our bestseller

PURESTEAM Steam Hair Straightener

PURESTEAM Steam Hair Straightener

€119,90

Moisturizing Steam

Gentle straightening thanks to steam.

Steam deeply hydrates the hair fiber during straightening. The result: softer, less brittle hair with no straw-like effect, even after multiple uses.

Controlled heat

Adjustable temperature and hair-friendly.

Unlike traditional straighteners, the heat is better distributed and less harsh. Straightening is effective in one pass, without burning or weakening your hair.

Salon-quality results

Long-lasting shine and hold.

Get silky-smooth, shiny, long-lasting straight hair. Say goodbye to frizz and dullness—enjoy salon-quality results right at home.

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

PURE : our hair care line

Oils & Treatments

Keratin treatments

Masks & Shampoos

Learn how to use our products

  • STEP 1

Wash your hair with a suitable shampoo

Start by cleansing your hair with a shampoo that suits its nature. A clean, balanced scalp perfectly prepares your hair for treatments and heat styling. Check out our selection of shampoos and conditioners for a healthy, radiant base.

  • Step 2

Dry and brush your hair

After washing, gently wring out your hair, then dry it with a towel or a blow dryer on a moderate setting. Brush thoroughly to remove any tangles—ready for straightening.

  • Step 3

Protect your hair from heat

Before using your straightener, protect your hair from heat with a spray or heat-protective treatment. This essential step helps preserve the hair fiber, reduce frizz, and keep your hair soft and shiny after straightening. Discover our collection of protective treatments for beautiful hair every time you style.

  • Step 4

Use the PURESTEAM steam straightener

Fill the water tank, then turn on your PURESTEAM steam straightener. Glide it slowly, section by section, for perfectly smooth, shiny, and frizz-free hair. The steam hydrates the hair fiber while setting your style for long-lasting salon results at home.

  • Step 5

Apply a dry oil or cream treatment

Finish your routine by applying a touch of dry oil or a cream treatment to your lengths. This step nourishes the hair fiber, adds shine and flexibility, and enhances your straightening results. Discover our collection of treatments for luminous, healthy hair.

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